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The Sales Funnel For Effective Online Marketing

Apr 26

The sales funnel is an essential element of business and marketing for many years. In recent times however, it appears that funnels are getting talked about everywhere on the internet.

The truth is that people want to learn more about this marketing strategy and the best way to implement it in their online marketing campaigns. Read further to find out more about how to use the sales funnel for Internet marketing.

What is the Sales Funnel?

A marketing funnel does not necessarily mean a funnel. The term, "funnel", is used to visualize and explain the entire sales process. The term"funnel" is a term utilized to define the sales process due to its more extensive entry point for "Unqualified Prospects" as well as a smaller opening for converts in the lower part of the funnel.

We may call these "unqualified prospects" at the top or at the beginning of the funnel. They are those who may require your services or products, but have not been contacted by you before. After a few sales and offers, you will have gotten people who have purchased your product or service.

Another reason the concept of a lead generation funnel works is that it allows you to monitor your potential prospects actions at different stages of the sales process. It is possible to forecast the number potential customers using the sales funnel, by knowing the numbers of qualified prospects throughout the process.

You can make use of a sales funnel to determine the areas and ways in which your sales process is succeeding or not, and also whether you're not attracting enough potential customers. This will help you decide the best place to focus your effort to make sure that sales are on the right level and that you are meeting your marketing goals. It's used as a method to gauge and manage the sales process of customers.

The top of the Sales Funnel Front The Sales Funnel Front End

The top of your sales funnel is going to be the most active part of your sales funnel and will require the most constant testing. There are virtually no limits to your imagination or resources in front-end strategies.

The primary goal is to get new clients and convert them to buyers.

The prospective client becomes "qualified" once they opt-in or subscribe to something that you provide. This is where the potential customer, also known as an "Unqualified Prospect" is now an "qualified lead. They've taken a step that shows that they may be interested in your product or service.

Your front-end must be able drive specific traffic to your site or blog. The most effective methods and resources to accomplish this include article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, forums, blogging as well as content marketing.

There are a variety of methods that you can use to "qualify prospects who aren't qualified". A squeeze page is among the most effective ways to "qualify" the prospects who are not qualified. It lets you offer something of value that is related to your product or services, that people can receive at no cost or at a greatly discounted price by requesting the email address they provide. There are a variety of products to choose from such as newsletters, videos, emails, courses, eBooks, and related reports.

We can see that the front end is where customers are attracted to your sales funnel. What happens to the back-end of your sales funnel?


The Back-End, or Bottom of The Funnel

The back-end, or bottom, of the funnel is where the majority of sales and profits occur. This is where you will find your more expensive products. They are generally appropriate to the same market however they are presented in a different format, such as audio, video, live interaction or private consult.

The primary difference between the front end and back-end lies in the kind of client as well as the price of the product or service which is offered.

While it's the case that only 1% of those who enter the front end will be able access your back-end, this tiny percentage may not matter. This is fine, as this tiny segment will be investing more in the long run.

You see, that while front end products and services can cost under $100, back-end products and services typically cost in the hundreds or thousands. This means that the lowest end of the sales channel, also called the back-end, is the most important source of revenue.

As I mentioned, the sales funnel may be as easy or complicated as your creativity or resources allow.

This link will provide additional information about my strategy for content marketing.

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